Post by account_disabled on Dec 31, 2023 17:52:33 GMT -10
The field of communication has seen many of its greatest moments frustrated by the coronavirus crisis in 2020: cancellation of events, impossibility of holding mass meetings, restrictions on musical or audiovisual releases... In short, the scenario has taken a 360º turn and Now everything leads to the search for a safeguard in the digital field . The consulting firm SmartPR has carried out an analysis of this situation with the aim of compiling the trends with the most potential in the communication sector for the new year. 1. Communication with Purpose In a world that is constantly evolving, where the lifespan of trends is increasingly shorter and consumption routines are increasingly blurred, it is more important than ever to remain firm and faithful to one's own philosophy . The key is to solidly define a “ reason for being ” for the brand that connects it with the audience and the future. This will help businesses generate engagement and loyalty. 2. Communication in the context of the pandemic Extreme situations like the one we are experiencing can be a brake on growth or a business opportunity for those who play their cards well.
Being attentive to information and potential markets and channels can encourage the growth of a company . Ultimately, the key is to be connected, be relevant and timely, and be meaningful to Phone Number List the consumer. 3. Streaming and video up, screens turn off less and less Live online video has been postulated as one of the guarantees to maintain communication even in times where alternatives are conspicuous by their absence. Streaming, paid or subscription events will continue to be a trend from now on ; and to optimize the user experience with the brand, actions aimed at making these meetings more interactive, creative and dynamic will be essential. 4. Collaborations and co-creation: together we are more Collaborations, co-marketing and co-branding have proven to be very effective strategies . This is because the communication dynamic is increasingly social, not only between the public but also between brands, brands-artists, institutions-brands, etc. Some examples of success highlighted by SmartPR are the J Balvin Meal , a campaign in which there is a McDonald's menu adjusted and promoted by the artist or Viviana Gordona's recent design for Mini. communication.
Independent media, new paths for journalism Information consumption is increasingly fragmented. The saturation of the population by the classic general media and the rise of the Internet have led the public to awaken interest in new independent media that use attractive audiovisual, interactive and digital formulas. “Brands must understand that there are new media with which to work and connect better with micro-audiences that move quickly, but that - at the same time - form small and solid consumer niches,” they proclaim from SmartPR. 6. Interdigital relationships The current times have proclaimed the hegemony of the hybrid; also when it comes to relationships. The reality-digital world connection will be key and a point of action that will have to be taken care of in detail. To achieve success in this field, one of the most important factors will be the exploration of the personality and habits of the audiences. 7. Podcast, turn up the volume The rise of the podcast is unstoppable. Although the audiovisual format is the undisputed leader in terms of attracting attention, the audio format is increasingly popular. According to data from Statista, by 2021 advertising investment in this medium could reach 1 billion dollars .
Being attentive to information and potential markets and channels can encourage the growth of a company . Ultimately, the key is to be connected, be relevant and timely, and be meaningful to Phone Number List the consumer. 3. Streaming and video up, screens turn off less and less Live online video has been postulated as one of the guarantees to maintain communication even in times where alternatives are conspicuous by their absence. Streaming, paid or subscription events will continue to be a trend from now on ; and to optimize the user experience with the brand, actions aimed at making these meetings more interactive, creative and dynamic will be essential. 4. Collaborations and co-creation: together we are more Collaborations, co-marketing and co-branding have proven to be very effective strategies . This is because the communication dynamic is increasingly social, not only between the public but also between brands, brands-artists, institutions-brands, etc. Some examples of success highlighted by SmartPR are the J Balvin Meal , a campaign in which there is a McDonald's menu adjusted and promoted by the artist or Viviana Gordona's recent design for Mini. communication.
Independent media, new paths for journalism Information consumption is increasingly fragmented. The saturation of the population by the classic general media and the rise of the Internet have led the public to awaken interest in new independent media that use attractive audiovisual, interactive and digital formulas. “Brands must understand that there are new media with which to work and connect better with micro-audiences that move quickly, but that - at the same time - form small and solid consumer niches,” they proclaim from SmartPR. 6. Interdigital relationships The current times have proclaimed the hegemony of the hybrid; also when it comes to relationships. The reality-digital world connection will be key and a point of action that will have to be taken care of in detail. To achieve success in this field, one of the most important factors will be the exploration of the personality and habits of the audiences. 7. Podcast, turn up the volume The rise of the podcast is unstoppable. Although the audiovisual format is the undisputed leader in terms of attracting attention, the audio format is increasingly popular. According to data from Statista, by 2021 advertising investment in this medium could reach 1 billion dollars .