Post by mnnuman27 on Dec 4, 2023 22:13:43 GMT -10
Because Content nowadays has many formats to choose from. To make it easy to use We therefore classify Content to suit each step. which is grouped into 3 steps as follows TOFU (Top of Funnel) : Aware and Engage It's the first step. with the goal of making people aware and engage with the brand before taking the next step. The appropriate type of content is Blog : A type of website format. It usually consists of text, images, links, and sometimes includes media such as music or video. Blogs are open for visitors to read. Comments can be appended to messages written by the blog owner. Infographic: Infographic comes from the words Information (data) + Graphic (picture). Explained in a simple way, it is "bringing various information into a picture.
Photographs : Photographs Audio Podcast : Publishing audio Including talking, telling stories, and Phone Number List discussing various matters. via the internet system Can be downloaded and stored to listen while offline. Digital magazines / books : Online magazines/books read through the internet Video / Video podcast : Video or audio video. Audio video is a broadcast of audio. The talk is similar to an audio podcast, but presented in video format instead. Microsites : Small websites created for specific marketing purposes. Print magazines /newsletters : magazine covers, news letters To publicize, advertise products, websites, various businesses, including sending news to customers or the team to be informed Primary research : Survey results data From interviews, inquiries, or self-observation.
MOFU (Middle of Funnel) : Subscribe It is an intermediate step. that aims to obtain customer contact information To be used in marketing to create purchases in the next step The appropriate type of content is Education Resources : Educational and learning resources Useful Resources : Useful information and resources. Software Download: Program format that is useful to those interested. Discount/Coupon Club : Discount coupon Quiz/Survey : Games or tests on topics that the target is interested in. Webinar/Events: Seminars in online or offline formats. BOFU (Bottom of Funnel) : Convert It is the last step. with the goal of gaining customers or cause purchasing decisions The appropriate type of content is Demo/Free Trial : Sample products or free trial products. Customer Story : Opinion or review.
Photographs : Photographs Audio Podcast : Publishing audio Including talking, telling stories, and Phone Number List discussing various matters. via the internet system Can be downloaded and stored to listen while offline. Digital magazines / books : Online magazines/books read through the internet Video / Video podcast : Video or audio video. Audio video is a broadcast of audio. The talk is similar to an audio podcast, but presented in video format instead. Microsites : Small websites created for specific marketing purposes. Print magazines /newsletters : magazine covers, news letters To publicize, advertise products, websites, various businesses, including sending news to customers or the team to be informed Primary research : Survey results data From interviews, inquiries, or self-observation.
MOFU (Middle of Funnel) : Subscribe It is an intermediate step. that aims to obtain customer contact information To be used in marketing to create purchases in the next step The appropriate type of content is Education Resources : Educational and learning resources Useful Resources : Useful information and resources. Software Download: Program format that is useful to those interested. Discount/Coupon Club : Discount coupon Quiz/Survey : Games or tests on topics that the target is interested in. Webinar/Events: Seminars in online or offline formats. BOFU (Bottom of Funnel) : Convert It is the last step. with the goal of gaining customers or cause purchasing decisions The appropriate type of content is Demo/Free Trial : Sample products or free trial products. Customer Story : Opinion or review.